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Writing an Online Review: A Guide to Writing Effective Reviews

Girl writing in her notebook


In today’s world there are plenty of opportunities to write reviews whether it’s a self-review for work, for a theatre performance you’ve attended, or for a product you’ve recently purchased. Today the Mission Place Blog is reviewing tips for writing effective reviews focused on apartments (but many of the points are typical for any type of review you may want to write). Read on to learn more.


Why Write an Apartment Review

Reviews are a helpful tool in the decision-making process for goods, services, and venues. This is true for apartment communities too. Writing a review allows residents to be an apartment advocate providing objective, factual feedback about our property. We want to know what we do well and what we can do better. Reviews benefit all parties involved: they give the writer a place to voice their experiences, they communicate to property management how residents feel about their communities and services, and they help prospective renters get a feel for what an apartment community is really like in person.


What to Include in an Apartment Review

If you’ve read any online reviews for products, goods, or services you’ve probably noticed that they range from helpful and informative to vindictive and ridiculous. So when you write a review keep these tips in mind.


Be specific. Give details about dates of occurrences — this can help management of the community better pinpoint what happened and make real steps toward resolving an issue, if it hasn’t been resolved already. It also helps potential residents get a feel for the state of the community when they’re looking to rent there.


Be fair. Your experience may or may not be typical of everyone living in an apartment community, so avoid talking about your experience as if it is. Describe what happened, how things were or were not resolved, and your overall satisfaction with the experience. Consider the perspective of the apartment community management staff and other workers to get a better picture for why things played out the way they did.


Be polite. Even when, or perhaps, especially when, you’ve had a less than stellar experience make your case coherently, intelligently, and honestly. Polite articulation is far more likely to get results than bombastic name calling.


Pay attention. When it come to spelling and grammar be sure to use complete sentences and punctuate properly. Use exclamation marks sparingly, and resist the urge to use more than one at the end of a sentence! Remember that poor writing mechanics can instantly devalue what you are saying — a reader may think, why should I trust what this person’s opinion is if they don’t take the time to write clearly.

Now that we’ve covered the basics of writing an online review, we invite members of our  Jessup, MD community here at Mission Place Apartments to submit a review. We will be following up our post today with a post about evaluating reviews, so stay tuned. Thanks for taking time to read our post today.